Developing a System That Automates Ad Placement on Rakuten Ichiba
Having been selected as a co-creation partner, we have started a project with a client company aimed at making ad placement more efficient. In this project, we will develop a new system that maximizes advertising effectiveness while greatly reducing the workload.
The Client's Challenges and the Background of the Project
The client company uses Rakuten RMS (the store management system for merchants on Rakuten Ichiba) and performs a wide range of tasks by hand. Much of the work, such as product management and ad management, is time-consuming, and planning and placing ads to match campaigns and coupons in particular involves a heavy manual workload. Advertising especially requires a lot of preparation and consideration, and wasted costs and missed opportunities often occur. Against this background, making ad placement work more efficient and more effective has become an urgent priority.
System Features and Expected Benefits
The system we are developing has a feature that places ads in the best positions and at the best times, based on data such as the listing order of products, keyword importance and page views. In addition, by automating the ad placement process, it greatly reduces the burden of conventional manual work and prevents human error. Since its effectiveness was confirmed in a proof-of-concept trial, we have started full-scale development and are preparing for operation after the system is introduced.
If you are considering analyzing and optimizing your business processes, digital transformation (DX), or automating advertising or other work (RPA), please contact us. Through problem-solving by co-creation, we help you improve both efficiency and quality at the same time.