Launch of LinkVoice, a Next-Generation Engagement Survey Service
In September 2025, we released LinkVoice, a next-generation engagement survey service that we developed as a co-creation partner.
LinkVoice is a SaaS platform that solves the structural problems of traditional annual engagement surveys and speeds up the cycle of organizational improvement through continuous, day-to-day dialogue. We handled everything from requirements definition through development and operations, and released the service after five months of development.
The Problems with Traditional Engagement Surveys and the Background to the Project
Many companies run employee satisfaction surveys once or twice a year, but they were facing serious problems such as the following.
Survey frequency undermined accuracy: with surveys only once or twice a year, results were swayed by temporary factors such as the season or personnel changes, which made it difficult to see accurate trends. The large number of questions also placed a heavy burden on employees, so it was hard to get accurate, candid answers, and perfunctory responses and drop-offs partway through were common.
In addition, analyzing the results and preparing reports took time, which made it difficult to respond and improve quickly. Because of the time lag between a problem surfacing and a response, the risk grew that employee dissatisfaction would deepen or that talented people would leave.
Together, these problems turned the survey itself into a formality that did not adequately serve its original purpose: improving the organization.
As a co-creation partner, we took on the development of LinkVoice with the aim of solving these problems through technology and system design.
LinkVoice's Features and Expected Benefits
LinkVoice is a next-generation platform that turns engagement surveys from an "annual event" into a "daily habit." It supports sustainable organizational growth through the following features and functions.
Ultra-short, ultra-simple survey design
We drastically reduced the number of questions, cutting response time to just 10 to 15 seconds. The survey launches automatically when employees start work, so it is designed to become a daily habit easily. Keeping the burden on employees to a minimum greatly improves the accuracy of responses.
Trend tracking through short-cycle surveys
Running surveys in short cycles, such as daily or weekly, removes the influence of temporary factors and makes it possible to see accurate trends. Changes in the state of the organization can be tracked in real time, and early signs of problems can be detected.
Real-time data visualization
Responses are charted instantly, visualizing the state of the organization in real time. Data accumulated day by day enables statistically reliable analysis, so executives and managers always have the latest picture of the organization.
Flexible customization
Question content and survey frequency can be adjusted flexibly to each company's needs. Companies can set the questions they need, when they need them, according to their situation and challenges, for effective surveys.
Integration of tool and consulting
Beyond providing a survey tool, the service offers comprehensive consulting that includes support for analyzing survey results and advice on improvement measures. It is built to make sure survey data leads to real organizational improvement.
Expected benefits include early visibility of organizational issues, faster decisions based on real-time data, higher employee engagement, and data-driven organizational improvement. By shortening an improvement cycle that used to take several months to a few days or weeks, the service promotes greater organizational transparency and more efficient communication.
Technical Features and Development Approach
In developing LinkVoice, we delivered the following technical features.
A multi-tenant SaaS architecture provides a foundation that lets multiple companies use the service securely and efficiently. A real-time data processing platform aggregates and charts responses instantly, giving managers an environment in which they always have the latest picture of the organization.
We also adopted a highly extensible system design with flexible survey customization, so the service can meet the diverse needs of each company. Security and privacy protection were given top priority, and we implemented mechanisms that strictly control employees' response data.
In the development process, we worked closely with our co-creation partner and drove the project consistently from requirements definition through operations. By quickly incorporating user feedback and making continuous improvements, we have achieved both ease of use and functionality.
Future Plans
LinkVoice will continue to add features after release. We aim to deliver even more value, including AI-powered automation of analysis and improvement proposals, stronger customer management, new payment functions, and automation of consulting services.
Through this project, we will establish a new way of delivering value in the engagement survey market and contribute to organizational improvement at many companies.
If you are considering SaaS development, building a real-time analytics platform, initiatives to improve engagement, or DX for organizational improvement, please feel free to contact us. As a co-creation partner, we provide end-to-end support from requirements definition through operations.