Turning Employee Voices into Everyday Dialogue: Co-Creation Project for a Next-Generation Engagement Survey Service Begins

We have begun co-creating the product development of a next-generation service that solves the challenges companies face in employee engagement surveys. We are in charge of everything from requirements definition through development and operations, and we will build an innovative system that goes beyond the limits of conventional annual surveys and speeds up the cycle of organizational improvement through continuous, day-to-day dialogue.

Project Background and Social Significance

The Importance of Engagement Surveys and a Growing Market

As work style reform and human capital management grow in importance, raising employee satisfaction and motivation has become a key management issue for many companies. In fact, 50% of listed companies, and 80% of companies with more than 5,001 employees, conduct engagement surveys, and the market continues to grow.

Improving employee engagement has been shown to have a direct impact on organizational performance, including higher productivity, lower turnover, and more innovation. In reality, however, many companies have not been able to establish an effective cycle of surveying and improving.

Structural Problems with Conventional Engagement Surveys

Companies generally run an "employee satisfaction survey" once or twice a year to understand and improve employee satisfaction and motivation. However, this approach has the following serious problems.

Lower accuracy due to survey frequency
With a survey only once or twice a year, the results are easily affected by temporary factors such as the season or personnel transfers, making it difficult to grasp accurate trends. There is a risk that a passing problem at a particular time becomes fixed as the assessment of the whole organization.

Lower accuracy due to the burden of answering
There are many questions, which places a heavy burden on employees. This makes it hard to get accurate, candid answers, and perfunctory answers and drop-outs partway through are common. If the quality of answers falls, the reliability of the survey results suffers too.

Lost opportunities due to delayed feedback
Analyzing the results and writing reports takes time, making a quick response or improvement difficult. The time lag between a problem surfacing and a response raises the risk that employee dissatisfaction deepens or that top talent leaves.

Losing the original purpose as surveys become a formality
As these problems pile up, the survey itself becomes a formal event and does not serve its original purpose of improving the organization. In many cases it becomes a "survey for the sake of a survey" and does not lead to real organizational change.

Challenges in the Market

There are many survey tools on the market, but few services provide a framework for continuous improvement based on survey results. Many companies face the challenge that "we run the survey, but the improvement activities afterward do not last."

The Project's Vision and the Value It Offers

This project will realize the vision of "connecting the voices of individual employees, turning them into improvement and reform, and ultimately growing while deepening the bonds within the organization."

By transforming engagement surveys from an "annual event" into a "daily habit" and encouraging two-way communication between the organization and its employees, it will achieve sustainable organizational growth.

Core Features of the Service

1. Ultra-short, ultra-simple survey design
   The number of questions is cut drastically, shortening the response time to just 10 to 15 seconds. A mechanism that launches automatically when employees start work is designed to make it easy to establish as a daily habit. Keeping the burden on employees to a minimum greatly improves the accuracy of answers.

2. Understanding trends through short-cycle surveys
   By running surveys in short cycles, such as daily or weekly, the influence of temporary factors is removed and accurate trends can be grasped. Changes in the state of the organization can be tracked in real time, and signs of problems can be spotted early.

3. Real-time data visualization
   Responses are turned into graphs instantly, visualizing the state of the organization in real time. Accumulating data every day enables statistically reliable analysis, and executives and managers can always see the latest state of the organization.

4. Flexible customization
   Question content and survey frequency can be adjusted flexibly to suit each company's needs. Depending on the organization's situation and challenges, the necessary questions can be set when they are needed, making surveys effective.

5. Integration of tools and consulting
   Rather than simply providing a survey tool, we offer a comprehensive consulting service that includes support for analyzing survey results and advice on improvement measures. We build a mechanism that reliably connects survey data to organizational improvement.

Expected Effects and Value Offered

Introducing this service is expected to have the following effects.

1. Early visibility of organizational issues
   Signs can be spotted before a problem becomes serious, allowing a preventive response. Detecting potential risks early keeps them from developing into major problems.

2. Fast decisions and action
   Immediate responses based on real-time data become possible, dramatically speeding up problem solving. An improvement cycle that used to take several months is shortened to a few days to a few weeks.

3. Higher employee engagement
   The sense that their voices are reliably heard and lead to real improvement increases employees' trust in and attachment to the organization. Continuous dialogue also contributes to greater psychological safety.

4. Data-driven organizational improvement
   Measures can be planned based on objective data rather than gut feeling or impressions. The effect of improvement measures can also be measured quantitatively, so the PDCA cycle reliably turns.

5. Accurate understanding of trends
   Temporary fluctuations and long-term trends can be clearly distinguished, enabling improvement activities focused on the essential issues. Analysis can exclude the influence of seasonal factors and one-off events.

6. Greater organizational transparency
   Because the state of the organization is always visible, the gap in perception between management and the front line narrows. Highly transparent management builds employee trust.

7. Efficient communication
   Small, daily dialogues add up and naturally shape the organizational culture. Rather than a large survey event, it takes root as everyday communication.

8. A stronger sense of unity across the organization
   The sense that everyone's voice leads to organizational improvement strengthens solidarity and cooperation among members. Sharing and solving issues across the whole organization, beyond departmental boundaries, moves forward.

Service Features

This service is designed as an integrated platform where employees, company administrators, and a consulting team work together to drive organizational improvement.

Employees can easily answer the survey on their PC in 10 to 15 seconds when they start work, and can keep it up as a daily habit without any burden. Company administrators can check results graphed in real time and keep track of the state of the organization at all times, while flexibly customizing the survey content. In addition, a specialist consulting team provides analysis of survey results and advice on improvement measures, ensuring that the data leads to organizational improvement.

In this way, the service will be offered not just as a survey tool but as a comprehensive service that supports a continuous improvement cycle.

Project Structure and Our Role

This project is an initiative in which multiple companies work together as co-creation partners to bring a next-generation engagement survey service to life. We are responsible for the entire product development and will carry it out end to end, from requirements definition through development and operations. While managing the progress, cost, quality, and risks of the whole project, we will work closely with our co-creation partners and support our client's business growth from the technical side.

Next Steps

Through this project, we will establish a new way of delivering value in the engagement survey market and contribute to organizational improvement at many companies. Looking ahead, we are planning further feature expansions, including automated analysis and improvement suggestions using AI, stronger customer management features, the addition of payment features, and automation of consulting services.

If you are considering developing a SaaS service, measures to improve engagement, or DX for organizational improvement, please feel free to contact us.

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